Exactly What Is Your Online
Your online reputation is, how your potential customers and current customers see your business the moment they search for your company on the internet. They will either see you have bad reviews, good reviews…or worse yet no reviews.
Online reviews are trusted almost as much as word of mouth referrals for local businesses. So it is extremely important you know what is online for your business.
Try it for yourself, do a quick search on Google, type in “ Your Business Name and City” – check out the results, you will likely find that it consists of everything that can be accessed online about your business, regardless if you published it on purpose or not. You will find Images, videos, news articles, blog posts, social media profiles, “people search” sites, public tax or property records, and most importantly what your customers/past customers are saying about your business.
The websites that list your business’s online reputation are called “Local Directories.” Local Directories are a business listing for your company that includes the contact information and your online reviews. Thousands of people search online directories for local businesses daily. The decision of potential customers to visit your local business for their needs is largely based on what they find others are saying about your company online. That is why it is vitally important you pay attention to what is being said about your business online.
Some of the well-known sites that showcase your online reputation are: Google, Yelp, Yellow Pages, Foursquare and much more. There are also specialty directories for attorneys, doctors, etc. that you should pay attention to as well.
Online Reputations are NOT always what they seem…
An interesting fact that you may not know is that your company’s online reputation is decided by an algorithm that is done by a machine that calculates what people will find interesting. Essentially, that means that the more times a review is clicked on, the higher up it will be on the list. With this in mind, your results that are shown are sometimes inaccurate because they could be old reviews that have since been resolved but because it is the most popular, it will be what is seen first. This happens because the review sites automatically show the most popular reviews instead of most recent. This will distort your company’s reputation.